A new chapter.
TNT x Şener Besim.
We celebrated the beginning of something new — a launch event marking our partnership with The New Trend, and the next evolution of how our community discovers Şener Besim.
Some things happen quietly — a decision made, a conversation held, a new door opened. The move to The New Trend was like that. A natural progression, rather than a departure. An expansion into something more connected, more considered, more alive.
The New Trend is a curated, multi-label destination at the forefront of contemporary fashion. It's the kind of environment where Şener Besim belongs — surrounded by other brands whose approach to design mirrors our own. Thoughtful. Deliberate. Built to last.
"A retail partner whose vision closely aligns with our own."
To mark the occasion, we hosted a launch event in Sydney — an evening of jewellery, conversation and community. Guests were invited to explore the new space, meet the team, and get up close with the collection. The focus was on two things we love most: permanent jewellery and the Buildable Collection, giving guests the chance to leave with something made entirely their own.
— The evening
Community, up close.
The launch brought together our community in a new space — one that feels considered, elevated, and entirely in step with the brand. It was an evening of connection as much as celebration.
Guests had the chance to explore the full collection, sit with the pieces, and leave with something made specifically for them.
Permanent jewellery and the Buildable Collection on the night.
The evening was a reminder of why we do what we do. Jewellery is personal — it carries meaning, memory, intention. Watching guests build their own pieces from the Buildable Collection, or leave with a bracelet permanently welded to their wrist, is something that never gets old.
This is the next chapter. And we're just getting started.
You can now find Şener Besim at The New Trend across multiple locations. Our collections also remain available at MECCA Bourke Street and through our online boutique — ensuring there's always a way to discover and shop the brand, wherever you are.
We look forward to welcoming you in.